Should You Go for Google or Baidu?
No doubt, Google is the considered as the most popular and most used search engine in the world. The thing is, Google gives results on a global scale which is not a good sign for business with a local market. This is true especially if you have a business in China and you have a website there, you may opt for new search engine provider which is Baidu.
SEO in China is using Baidu, which is the most reliable and better option depending on what products or services you are planning to market. You have to accept the fact that in their country, Google isn’t the most preferred search engine but, Baidu. The popularity that such local search engine has is increasing on a day to day basis and f your page is serving countries in SEA, then you can surely make the most of Baidu.
Yes it is true that Google is operating on a global scale and can be used even in China but the thing is, most regions still rely on Baidu. What this mean is that, you’ll have bigger chances of reaching more clients in local area using the said search engine. If you plan to use PPC marketing, then this option will be more practical as marketing strategy with Baidu. The reason for this is fairly simple and straightforward, it promotes the influx of traffic to the website.
By this time now, you are probably excited on making the move from Google to Baidu however, you should do your research first. SEO experts in China can help a lot in determining what search engine is most suitable for your website. There are instances where you have to make use of Google however, you are lucky if your page works perfectly fine with the two search engines. It is important for any web owner to search for an SEO marketing in China that is respected and reputable as they will be the one to assist in analyzing the needs of your page. There are lots of aspects that have to be considered before opting for any SEO strategy in China.
It’s imperative as well to ensure that you’re acquiring the right market for developing your site. You might just be wasting your time and money if you haven’t. If you will hire expert SEO in China, they will help your online business to grow, just make sure that they will be handling as well the Chinese censorship. This ensures that your page will get the most exposure and many Chinese folks will be able to visit your page.